Gadgets are the New “Gold”. Why Tech Is Becoming a Festive Investment?

The Big Billion Days! Great Indian Festival Sale!!

Notice how, when the festive season hits, prices of gadgets like phones, laptops, and speakers drop faster than ever.

And instead of lining up at jewellery stores, young adults and millennials are rushing to buy the latest tech, even if it means choosing EMIs over savings.

Traditionally, gold has been seen as a long-term investment. Tech gadgets, on the other hand, lose value or need an upgrade every 3–4 years.

So, why is technology becoming the new gold?

According to our research, here are three key reasons:

Daily Functionality: Buying products for what they do, rather than just keeping them stored like a possession in a bank locker.
Upgrading Experiences: Better cameras, more storage, and high-definition screens. New devices make the “tech experience” better.
Tech as Self-Expression: Whether you prefer Apple, Samsung, or Google, your tech brand reflects your style.

When it comes to investing, there’s no absolute right or wrong. It’s all about personal priorities. But recently, the bent is clear: innovation over tradition.

In fact, 80% of Indians who splurge on electronics during Diwali are Gen Z and Millennials.

Gadgets. Gold. Or Experiences…Which One to Choose?

“My parents think about my future–marriage, kids. But I prefer living in the present. Isn’t it better to spend my money on something that makes my daily life better?” says a techie from Punjab.

So, we put this statement to the test and created an internal poll that asked our team at Infutrix where they prefer to spend their savings during the festive season.

The results reflect a clear shift in perspective:

88% of our team falls in the age range of 20-35.
44% of those respondents chose Tech Gadgets as their top Diwali spend.
33% opted for Experiences like travel and more.
Only 11% still favor Gold/Jewellery.
Another 11% fell into the Other category(personal choices).

This number speaks for itself. Our team and many young professionals are consciously choosing gadgets and experiences over tradition, and this is not a trend we see fading.

Final Thoughts

Based on the above analysis, it’s evident that the festive spending mindset is shifting. Our internal poll at Infutrix supports this trend: the majority of our team, primarily young professionals, prefer investing in tech and experiences over conventional options.

So, is it safe to say that gadgets are the new “gold”? It totally depends on whether you are ready to reevaluate the traditional norms.