Portfolio

ASTROTALK

Client Overview

AstroTalk is one of India’s largest astrology platforms, trusted by millions for consultations, guidance, and personalized astrological insights. With their growing user base, AstroTalk engaged Infutrix to elevate two mission-critical areas of its ecosystem — user–astrologer matching and the full product commerce flow.

What We Were Solving?

We engineered a custom AI-led matchmaking system and built their e-commerce flow. We helped AstroTalk create a faster, more efficient, and conversion-ready experience built for growth.

Need accurate AI-based expert matching?

The Challenges

Failure of Rule-based Matching

Users relied on manual browsing, basic filters, and long lists of astrologers. There was no relevance scoring, no intent interpretation, and no mechanism to prioritize the “best fit” astrologers.

Slower decisions
High comparison fatigue
Drop-offs during discovery
Inconsistent recommendations

An E-Commerce Flow That Needed Structure:

Product demand was high, but the gem store’s user journey struggled with

An unstructured catalog
Page latency
High abandonment rate
Scalability limit

What AstroTalk Wanted

AstroTalk partnered with Infutrix with three clear expectations

A custom AI-based astrologer matching logic that understood user intent

A modern gem e-commerce store that supported scale and reduced bounce rate

A stable solution to handle heavy traffic without slowing down

Our Strategic Approach

Infutrix began by deep-mapping the existing user journey to identify where conversion leakage occurred.

Solution Pillar 1: AI-Driven Matchmaking

We built a custom system that functions as an intelligent matching agent, replacing simple filters with complex, real-time logic.

Intent Modeling:Deployed a system capable of interpreting the nuanced user intent of the visitor.

Expertise Pairing:Matched users with astrologers based on specific expertise, historical consultation patterns, and user rating trends.

Outcome:Delivered high-relevance matches that significantly increased the likelihood of a high-value consultation booking.

Solution Pillar 2: E-commerce Layer Integration

To eliminate transaction friction and support unpredictable traffic, we designed and deployed a modern commerce layer integrated with the core app.

Decoupled Store:Integrated an E-commerce system to completely separate the fast user interface from the sensitive transaction logic.

Frictionless Checkout:Engineered a streamlined, mobile-first checkout directly targeting reduced abandonment rates.

Stability at Scale:Deployed dedicated Auto-Scaling Clusters and an MLOps pipeline to guarantee predictable, low-latency performance during extreme traffic concurrency.

Result

Within weeks of launch, key platform journeys became faster, lighter, and more predictable.

38% reduction in the customer service channel

32% increase in revenue conversion in Q1 post-launch